Long tail positioning

"Customers' needs are a moving target. When you finish this puzzle, you need to start all over again​".
Robert B. Tucker

Web positioning is such a common method that the promotion of brand new websites becomes more and more challenging. However, the thing that can bring the solution is a long tail positioning. 

Tomasz Kwiatkowski
Tomasz Kwiatkowski
Account Manager
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Long tail

Traditional web positioning involves a selection of fixed key phrases that should improve website's rank in Google search results. The more general (and theoretically popular) words, the harder and time-consuming work. Usually, it is difficult for new website to compete with well-established ones.

Additionally, consumers' approach also changes. Research indicates that users more often type multi-word phrases into the search engine, in order to find more accurate answers. This trend results from the notion that the more general phrase you type, the less precise results you get.  Then, the user must apply more time and effort to find what it is he looking for.

That is why long tail positioning is particularly effective on e-commerce or regularly updated websites with many subpages.

How to position?

Each project begins with the SEO audit. On the one hand it allows determining parts of the website which needs a modification or optimization and on the other hand, it helps to select keywords that will suit the website best.

At the very beginning, we prepare the list of precise, multi-word phrases that are most likely to be typed into Google. We will optimize the website so, if possible, every single phrase has its own subpage.

When executing projects, we constantly control the effectiveness of activities as well as adjust and optimize them when necessary.

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