The building of coherent development strategy is a task that requires constant updates. Given changes in environment, economic conditions, local and national politics, the accepted plan has to be revitalized. Only permanent monitoring - including channels for reaching and dynamic target group's specifics - will allow to promote a quality local brand and community leaders.
Local regions have a huge potential, and it should not go to waste. In a current global reality, only unique solutions and values can speak to the consciousness of the public. The chance for success lies in people, economy and local culture. It is worth to try marketing tools that will help to achieve this goal as well as verify and improve results.