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Client
Łazur is a renowned producer of wedding rings, engagement rings and occasion jewelry. The company that guarantees high-quality products symbolizes jewelry’s craftsmanship and experience gained since the 1980’s. The unique beauty and adaptation to individual customer preferences make the brand stand out on the market.
Client
Łazur is a renowned producer of wedding rings, engagement rings and occasion jewelry. The company that guarantees high-quality products symbolizes jewelry’s craftsmanship and experience gained since the 1980’s. The unique beauty and adaptation to individual customer preferences make the brand stand out on the market.
Tasks and objectives
Łazur is a company with many years of experience and developed technological facilities. However, the company is all about the people who are passionate about their work, since the opening of the first company’s jewelry factory. In spite of the fact that Łazur cooperates with over 1000 stockists and its products are available nationwide, is still focused on the execution of customers’ individual orders.
Nowadays, the Internet is a space offering many possibilities. It allows the brand to be closer to the customer than ever before. That is why Łazur decided to be present in the digital reality. We started our collaboration with the design and implementation of the website combined with the e-commerce platform. This part of the project was executed by Ideo. As an Ideo Force, we took care of the promotion on social media.
Every day, we actively support the brand on social media by managing its profiles on Facebook and Instagram. One of the biggest assets of their Łazur jewelry is its appearance. That is why we have chosen the channels that allow us to display its beauty in the best possible way. We prepare the content of posts and graphics as well as we are responsible for building communication with the fans. We also run individual ad campaigns in order to reach and interest as many people as possible. However, our main goal is to acquire involved recipients that can be interested in the Łazur’s offer.
Main benefits for the client
- Building an involved group of users on social media
- Increased brand recognition and awareness
- The increase in a number of Facebook fans by 1224% in 6 months
- Increased organic traffic
- Increased page views and fans reactions
