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Client
Wapteka is the popular brand and big e-commerce that offers a wide range of medical products and cosmetics. It is a recognizable brand popular among consumers. The brand and its website received awards such as e-Gazele Biznesu 2016, Forbes magazine Diamonds 2016 and top positions on lists of the best online stores.
Client
Wapteka is the popular brand and big e-commerce that offers a wide range of medical products and cosmetics. It is a recognizable brand popular among consumers. The brand and its website received awards such as e-Gazele Biznesu 2016, Forbes magazine Diamonds 2016 and top positions on lists of the best online stores.
Tasks and objectives
For e-commerce platforms, especially for brands that solely sell online, user traffic is one of the most important factors that define success. In the end, each of them is a potential customer. Decreasing rates directly translate into lower conversions and revenues. This problem has occurred on wapteka.pl. The client, realizing the seriousness of the problem, decided to fix it as soon as possible.
Our agency was asked to find the source of the issue and recommend appropriate solutions. Our specialists analyzed the website in terms of SEO and performed a full crawl audit of the website. They did not forget about copywriting and UX (testing user behavior with Hotjar and their preferences with A/B testing) that are key aspects of the quality of the website. The result of the comprehensive research was the creation of recommendation library and a 40-page report.
The project executed for Wapteka showed the importance of the right optimization of the website or the online store. The process of the corrective task was completed successfully. However, it would not be possible without the client’s approach, who was open and ready to communicate and implement changes. As a result of our works, we did not only stop the decrease in web traffic but also managed to gradually increase it, thanks to continuing SEO and content marketing activities we.
Main benefits for the client
- the significant increase in the visibility of the website within 6 months of work
- the number of keywords in TOP3 increased by 120% and by 88% in TOP10
- the increase in organic traffic by 55% compared to last year
- the increase in organic traffic by 55% from month to month
