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Client
Targi Kielce is one of Poland's exhibition market leaders – it offers 90,000 m2 of exhibitions space including 36,000 of indoor space in the 7, fully equipped exhibition halls. Targi Kielce is visited by 254,000 visitors from 60 countries, 9,900 exhibitors as well as leases 248,000 m2 of the exhibition space.
Client
Targi Kielce is one of Poland's exhibition market leaders – it offers 90,000 m2 of exhibitions space including 36,000 of indoor space in the 7, fully equipped exhibition halls. Targi Kielce is visited by 254,000 visitors from 60 countries, 9,900 exhibitors as well as leases 248,000 m2 of the exhibition space.
Tasks and objectives
At client’s request, we prepared the audit of the website in terms of SEO and UX. The analysis allowed us to gather data, which helped prepare conclusions regarding website’s weaknesses as well as recommendations about building a new website.
The work was carried out by the following methods:
- expert SEO,
- expert usability audit,
- remote, not moderated user testing.
Main benefits for the client
- finding out the most important issues and solutions to these problems
- getting to know the real behavior of the target group
- improved ergonomics of using the website,
- improved optimization of the website in terms of SEO,
- better positions in Google’s organic search results,
- increased conversion.
